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GRUPO VIDANTA
By Marcos Ommati
Certainly, there is nothing else
like it in the world — because
it’s a first: a fusion of culinary
art and performance in an
intimate theater, custom-
designed to create an immer-
sive journey. The moment the
audience enters the theater,
they wander into a fantastical
world that celebrates its setting
on the Riviera Maya in Mexico.
With the world premiere
of Joyá at Vidanta Riviera Maya,
developer Grupo Vidanta and Cirque du Soleil introduce a story line
complete with monarch butterflies, mariachis, mysterious cenotes,
and other allusions to the rich mythical culture of Riviera Maya. And,
even better, the venture is merely the first in other multisensory
hospitality entertainment experiences to come. Already, a second
joint venture is in the works in
Nuevo Vallarta.
Joyá Is Born
The idea started when Daniel
Chávez Morán, founder of
Grupo Vidanta, had a dream
that at first was considered …
different. All he needed was
a partner company that
shared the same philosophy
and product quality. So he
contacted Québec-based
Cirque du Soleil, known for its high-quality, artistic entertainment pro-
ductions that have been performed in locations from Las Vegas to
London. That was more than five years ago, and after several meet-
ings, Morán’s dream finally became a reality.
The first joint effort for Grupo Vidanta and Cirque du Soleil, Joyá is
A New Twist
Surreal structures, strange characters, spectacular
settings ... it's all part of the experience when
Grupo Vidanta
and Cirque du Soleil join forces.
JULY – SEPTEMBER 2015
RESORTDEVELOPER.COM
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