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ENJOY CASINO & RESORT
APRIL – JUNE 2018
RESORTDEVELOPER.COMVACATION INDUSTRY REVIEW
In fact, the businessman-makes-good story of Antonio Martínez
Seguí leads from operating a single casino in the 1970s to contin-
ued expansion through the ’80s and ’90s to branching out into hotel
development. And even after four decades of exponential growth, the
company continues to evolve. Its next venture? Timesharing.
Martinez began with the Casino de Viña del Mar outside Valparaíso
around 1975, and by the mid-1990s, he had added more casinos. In
1997, he branched out to hotel operation. Progress unfolded quickly
after that, and by 2009, shares of Enjoy started trading on the Santiago
Stock Exchange.
“From that early single casino, Enjoy’s Latin America offerings have
become incredibly varied and customized to the needs of different
types of customers,” says Eliseo Gracia Martínez, Enjoy’s director of
hospitality and casinos.
The Next Step
Launching a vacation extension was a logical progression for the hos-
pitality company; nearly an understatement, as Enjoy was already
operating 10 properties before its current expansion into timeshare.
“We’ve developed a very successful hotel business with steady growth
during the last few years, as well as important improvements in our service
model and overall customer experience,” Gracia continues. “Because of
all that, Enjoy has huge brand equity throughout South America.”
Of course, being a household name across South America has its
advantages. With name recognition comes a huge built-in customer
base, manifesting itself through the 1.5 million–member Enjoy Club.
The loyalty program, according to Gracia, connects each of Enjoy’s
various resort offerings with airline, rental car, and banking alliances,
subsequently providing its customers full access to a world of enter-
tainment and benefits.
The timeshare offering is a 15-year right-to-use points product.
The entry-level cost for Enjoy Vacations averages about US$12,000.
An expanded membership package, known as Enjoy Vacations Plus,
will be available for approximately US$20,000. All of it, explains Gracia,
is fully flexible.
“You can use your points for accommodations,” he says, “but
also for different services and products, such as food and beverages
in the restaurants, show tickets, rewards in the casinos, and more.”
In 2017, Interval International was selected as the exchange
provider for the member base, opening the door to a world of vaca-
tion accommodation options and other valuable amenities. Gracia
notes that the partnership between the two entities makes the pro-
gram extremely “multilocational,” giving members the opportunity to
redeem their points at high-quality resorts all around the world.
Full-Service Fun
No matter which level of membership consumers purchase — or,
for that matter, which destination they choose to visit — one thing is
certain: Every Enjoy resort is built for fun.
From Antofagasta to Viña del Mar, from San Andrés to Santiago,
these are not low-key properties. That’s not to say they’re not family
friendly, but for vacationers looking for a quiet, out-of-the-way lazy-after-
noon-in-the-shade type of locale, these resorts may not be the best fit.
The company itself was founded on the strength of its casinos, and
gaming remains a proud centerpiece of all but two of its developments.
And we’re not talking a handful of slot machines and a poker table
tucked into a little side room off the main lobby. The casino at Enjoy
Chiloé in Castro, Chile, has 230 slot machines and 17 gaming tables,
and yet, it’s the smallest in the chain’s lineup. In terms of sheer num-
bers, the Enjoy Viña del Mar claims title to the largest Enjoy gambling
establishment, with some 1,500 slot machines and 68 tables.
It’s sure to impress high rollers, but that’s just the beginning of it.
Enjoy cut its industry teeth on gaming through casinos — and almost
certainly generated a great deal of initial positive buzz and customer loy-
alty. But the grand evolution of the total package cannot be overlooked.
Gracia says that the 10 properties operate more than 60 restau-
rants and bars. Each resort with a casino hosts signature restaurants,
buffets, and bars. Stand-alone properties — namely Enjoy Park Lake
and Enjoy Puerto Varas — have one signature restaurant and a bar.
A swimming pool and spa facility both are standard at all Enjoy
properties. Most have a hot tub, too, and five of the properties are
home to an OVO Nightclub, Enjoy’s distinct discotheque concept,
where evening and late-night fun — from guest DJs spinning popular
dance music to various themed parties — can be found.
Individual Flair
Amenities at each property share similarities, but don’t mistake the
resorts for mere carbon copies.
“Each one has a special identity,” says Gracia. “The Enjoy Santiago
is positioned in nice proximity to some of the local vineyards, and gas-
tronomy is popular around Puerto Varas. We have beach resorts, such
as Coquimbo, Viña del Mar, Pucón, Park Lake, and Punta del Este,
It’s a success story that might seem just a little sentimentally familiar — an entrepreneur
with a dream singlehandedly builds a continental empire. For
Enjoy Casino & Resort
, a
multinational hospitality corporation based in Santiago, Chile, that plot line is no fairytale.
Takes to Timeshare
South American
Entertainment Company
ENJOY CONRAD, PUNTA DEL ESTE, URUGUAY
HOTEL DEL VALLE, ENJOY SANTIAGO, RINCONADA,
VALPARAÍSO, CHILE
HOTEL DE LA ISLA, ENJOY CHILOÉ, CASTRO,
CHILOÉ ISLAND, CHILE
BY J.B. BISSELL