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very compelling to visitors of the island.” Most of the
buyers have been from the U.S., he adds.
According to the Cayman Islands Department
of Tourism, the islands (comprising Grand Cayman,
Little Cayman, and Cayman Brac) saw 210,490 air
visitors in the first half of 2016; 80 percent were from
the U.S., with Canada and Europe each accounting
for 7 percent of visitors, and the remaining 6 percent
hailing from other counties.
Grand Cayman is also a busy cruise port. There
was a 5-percent increase in air and cruise visitors
(over the previous year) between January and June
2016, and the average length of stay was six days, the
tourism bureau reports. Almost all of the visitors sur-
veyed (97 percent) said they wanted to return to the
Cayman Islands by air.
Valuable Assets From Interval
The Caribbean is a favorite among Interval International
members; 27 percent (nearly three in 10) U.S.–resident
members say they are interested in purchasing in the
Caribbean, according to the 2015 U.S. Membership
Profile. Respondents say they favor beachfront and
coastal destinations (86 percent) and tropical islands
(42 percent), the profile continues.
With Interval members such a receptive audience,
it’s only natural that the sales center staff uses the
point-of-sale tools Interval has created. “We absolutely
use the Interval Sales Tool Kit in every presentation,
and it works great,” says Bosio. “All of our presenta-
tions are built heavily around Club Interval Gold® and
its benefits.”
New purchasers will become Club Interval Gold
members, entitling them to a rich portfolio of benefits,
including the ability to trade their week or convert it to points. They
also have access to a number of upgraded benefits and services they
can enjoy year-round.
“This property is in very high demand,” Bosio says. “Our affiliation
with Interval International and the value proposition we can offer with
Club Interval Gold leverage an already very appealing proposition.”
“This new club reinforces the meaningful opportunity for mixed-use
development, and further diversifies Grand Cayman’s tourism product,”
says David C. Gilbert, president of Interval International. “We’re honored
to have been selected by Seven Mile Beach Vacation Club to provide
its members with access to some of the highest-quality and most inno-
vative leisure and lifestyle benefits in the shared ownership industry.”
Seven Mile Beach Vacation Club
Developer: Seven Mile Investment Co. Ltd.; Ferdinand and Petra Berksoy, principals
Location: George Town, Grand Cayman, Cayman Islands
Product: Right-to-use, 20 years
Price: US$30,000 to US$90,000 per week
Website:
FAST FACTS
34
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